Behind the scenes, we’re a team with 30+ years of combined experience and we’re using innovative tech to make rentals simpler and fairer for travellers and local businesses.
Our story
What drives us
We put people first, power the experience with smart tech, and make every booking count for something bigger. Here’s how we do things differently:
People-first
Every journey starts with people. When you're happy, we're happy. That’s how simple it should be.
Smart tech
We do the heavy lifting to find the best deals fast, so you can book in seconds and hit the road.
Hassle-free
We obsess over the details so you don’t have to. Renting a car is as easy as grabbing the keys and going.
A force for good
We back local car rentals in an industry ruled by big players. Every booking helps small businesses grow.
Ammar is the founder, builder, and big-picture thinker behind Final Rentals.
Ammar Akhtar
Founder & CEO, Final Rentals
With over 15 years in the industry and a background in building
booking systems for global car rental brands, Ammar saw the same
problem everywhere: local companies were getting crushed by
big-name giants, and customers were stuck with confusing prices,
clunky platforms, and impersonal service. So, in 2016 he did
something about it and launched Final Rentals.
Ammar believes good tech should empower people, not replace
them. And that a great car rental experience shouldn’t feel like
a chore. Just pick the car, and we’ll handle the rest.
The people behind the platform
We’re powered by smart systems and even smarter people.
Meet a few of the folks who help keep things moving.
Ricky Gamble
Head of Sales
“The energy here is real — we’re heard, supported, and pushed to grow. It’s dynamic, collaborative, and genuinely exciting to be part of something scaling fast.”
Agostina Lupidi
Global Sales Manager
“What stands out is the freedom to be creative, contribute ideas, and help shape the business — all while feeling supported by a collaborative, encouraging team.”
Idian Garcia
Global Sales Manager
“For me, Final Rentals isn’t just a job — I’m building something I believe in. I love growing it internationally and seeing results.”
We’re here to help local car rentals go global
With smart tech and real support, we give local car rental companies the tools to reach more customers, run smoother operations, and grow their business.
90,000+
Cars
500+
Locations
5
Continents
50+
Countries
Build something bigger
We believe the best car rentals start with locals who know the roads, rules, and meaning of great customer service. We partner with independent businesses around the world to bring travellers the warmth of local hospitality backed by the power of global tech.
Whether you're renting a car or running a fleet, you’re part of a smarter, more connected experience.
Partner with us
