Behind the scenes, we’re a team with 30+ years of combined experience and we’re using innovative tech to make rentals simpler and fairer for travellers and local businesses.
Our story
What drives us
We put people first, power the experience with smart tech, and make every booking count for something bigger. Here’s how we do things differently:
People-first
Every journey starts with people. When you're happy, we're happy. That’s how simple it should be.
Smart tech
We do the heavy lifting to find the best deals fast, so you can book in seconds and hit the road.
Hassle-free
We obsess over the details so you don’t have to. Renting a car is as easy as grabbing the keys and going.
A force for good
We back local car rentals in an industry ruled by big players. Every booking helps small businesses grow.
Ammar is the founder, builder, and big-picture thinker behind Final Rentals.
Ammar Akhtar
Founder & CEO, Final Rentals
With over 15 years in the industry and a background in building
booking systems for global car rental brands, Ammar saw the same
problem everywhere: local companies were getting crushed by
big-name giants, and customers were stuck with confusing prices,
clunky platforms, and impersonal service. So, in 2016 he did
something about it and launched Final Rentals.
Ammar believes good tech should empower people, not replace
them. And that a great car rental experience shouldn’t feel like
a chore. Just pick the car, and we’ll handle the rest.
The people behind the platform
We’re powered by smart systems and even smarter people.
Meet a few of the folks who help keep things moving.
Ricky Gamble
“As Commercial Director at Final Rentals, I connect strategy, execution, and customer satisfaction to build something truly sustainable. The energy here is real. We’re heard, supported, and pushed to grow in a dynamic, fast-scaling environment.”
Muneeb Tahir
“Final Rentals is more than a workplace. It’s not just about renting a car, it’s about people, about trust, about care, and about growing together.”
Limshad Narakkodan
“For me, Final Rentals has never been just a company. It is where my story began, where I grew, and where a big part of my life continues to live every day.”
Idian García Cáceres
“Working at Final Rentals is truly rewarding. The atmosphere is positive and supportive, filled with amazing people, constant learning opportunities and a shared passion for growth and success worldwide.”
Muhammed Asif
“I power the Final Rentals platform from the backend. My focus is on building scalable, efficient systems so our customers can enjoy a smooth and transformative car rental experience everywhere.”
Afsul Rahman
“From my side, Final Rentals isn’t just a group of people building a product. It’s a truly dedicated team that helps everyone grow their knowledge and vision towards a global market.”
Sumeyra Kardas
“My work at Final Rentals is keeping partners connected and supported. It’s where people, effort, and results come together to make success happen.”
Katie
“I am Chief People Officer for the Final Rentals team - I am the part of the team that focuses on all things people related, from hiring, to contracts and putting benefits in place, I am here to build a strong team for the future of Final Rentals.”
Rachel Briones
“At Final Rentals, we can freely use our creativity while also exploring new technologies. I am learning and growing with my lovely team every day.”
Aqeel Ahmed
“I lead the search strategy, on-page optimization, and brand visibility for all Final Rentals global locations. I combine data-driven insights and technical optimization to ensure Final Rentals ranks across traditional search and emerging AI-driven platforms.”
Saran
“As an SEO executive at Final Rentals, I focus on elevating the car rental website’s search engine rankings to reach customers across various countries. This always keeps my work both dynamic and rewarding.”
Junar
“My primary objective is to deliver prompt and effective assistance to our clients and partners globally. I am committed to ensuring that all interactions are conducted with a professional and courteous demeanor.”
Jean Genevieve
“Here at Final Rentals, I create blogs that showcase our partner locations worldwide. It's incredible to be part of a company that is making car rental accessible and hassle-free!”
Kyle Bernal
“At Final Rentals, I work on SEO travel content and guides. I enjoy writing pieces that guide travellers from planning where to go to booking their cars.”
Nicole Alliana Ebajo
“I feel truly at home working at Final Rentals, surrounded by people who inspire growth, creativity, and purpose.”
Lenka Melicher Ostrolucká
“Final Rentals brings support that you won't find just anywhere. What we as employees get from management, we try to give to our partners. Transparency, reliability, humanity and especially constant support are key and very undervalued these days. Here you are not just a member of the team, here you create the team.”
Lorena Coronel
“Final Rentals inspires me to continue creating and opening more avenues to connect the brand with the Latin American market through creative storytelling. I am passionate about leading meaningful campaigns, creating engaging content, and contributing to building memorable experiences for our audience and partners.”
Michaela Fronda
“At Final Rentals, I help bring our brand to life through social media, content, and digital engagement. I enjoy creating content that connects with travellers and partners while learning new ways to grow our online presence. Every day is an opportunity to be creative, collaborate with a supportive team, and make an impact.”
Ciara Maxine
“Honestly, creating social media posts and editing content about world destinations for Final Rentals is incredible. I love creating authentic posts that actually inspire people to explore further beyond.”
Lydia Bhaskaran
“At Final Rentals, I have the privilege of supporting our partners and helping them grow, with transparency at the core of everything we do. Working alongside such dedicated colleagues makes it rewarding to contribute to the achievements of our partners and the continued expansion of the business worldwide.”
Johan Cilliers
“With almost 20 years across car rental, OTA distribution, and global partnerships, Johan brings deep industry knowledge and a network spanning operators and brokers worldwide. Colleagues describe him as an analyst with a personality — and the industry tends to agree.”
Hamza Altaf
“I’m proud to be part of Final Rentals, a company that values innovation, teamwork, and professional growth. The work environment is supportive, collaborative, and encourages continuous learning, making it a great place to develop both personally and professionally.”
Ghalib Ashrafi
“With 12 years of SEO experience, I work as an SEO specialist at Final Rentals. My focus is maximizing organic traffic through advanced optimization strategies, driving consistent growth and visibility.”
We’re here to help local car rentals go global
With smart tech and real support, we give local car rental companies the tools to reach more customers, run smoother operations, and grow their business.
90,000+
Cars
500+
Locations
5
Continents
60+
Countries
Build something bigger
We believe the best car rentals start with locals who know the roads, rules, and meaning of great customer service. We partner with independent businesses around the world to bring travellers the warmth of local hospitality backed by the power of global tech.
Whether you're renting a car or running a fleet, you’re part of a smarter, more connected experience.
Partner with us