Privacy & Cookie Policy
Organisation: Finalrentals Limited
ICO Reference: ZB478912
Effective Date: January 12, 2026
Part 1: Privacy Notice
1. Our Identity
Finalrentals Limited ("we", "us", or "our") is the Data Controller for the personal information we collect. Our registered office is in the United Kingdom, and we are committed to protecting your data in accordance with the UK GDPR and the Data Protection Act 2018.
2. Information We Collect & Lawful Basis
To provide car rental services, we process data under the following legal grounds:
| Purpose | Data Categories | Lawful Basis |
| Bookings | Name, Email, Phone, License details | Contract: Necessary to provide the service. |
| Payments | Payment tokens (via secure processors) | Contract: To process your transaction. |
| Safety/Security | Identity verification, fraud checks | Legitimate Interests: To protect our business. |
| Marketing | Email, browsing history | Consent: You can opt-out at any time. |
| Tax/Legal | Transaction history, invoices | Legal Obligation: To meet UK tax laws. |
3. Data Retention
We retain your data only for as long as necessary.
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Booking Records: We keep this for 6 years following your last transaction to comply with UK HMRC requirements.
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Marketing Data: We keep this until you unsubscribe or after 24 months of inactivity.
4. International Transfers
As a global booking platform, your data may be shared with car rental providers outside the UK/EEA. When we transfer data, we ensure it is protected by using UK International Data Transfer Addendums or Standard Contractual Clauses approved by the ICO.
5. Your Rights
Under UK GDPR, you have the right to:
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Access your data (Subject Access Request).
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Rectify any errors in your data.
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Delete your data (the "Right to be Forgotten"), subject to legal retention rules.
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Withdraw Consent for marketing at any time.
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Complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Part 2: Cookie Policy
1. What are Cookies?
Cookies are small text files placed on your device to help our website function efficiently and provide us with information about how you use our site.
2. How We Use Cookies
We use the following categories of cookies:
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Strictly Necessary Cookies: Essential for the website to work (e.g., managing your booking session). These do not require consent.
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Analytical/Performance Cookies: These allow us to recognize and count the number of visitors (e.g., Google Analytics). We use this to improve how our website works.
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Functionality Cookies: Used to recognize you when you return to our website and remember your preferences (e.g., language or currency).
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Targeting/Advertising Cookies: These record your visit to our website and the pages you have followed to make advertising more relevant to your interests.
3. Managing Your Preferences
You can change your cookie preferences at any time through our "Cookie Settings" banner. Additionally, most web browsers allow you to block cookies through their settings menu. However, blocking all cookies (including essential ones) may mean you cannot access parts of our booking system.
4. Third-Party Cookies
Please note that third parties (such as ad networks or web analysis services) may also use cookies, over which we have no direct control. These are likely to be analytical or targeting cookies.
Contact Us
For any privacy-related queries or to exercise your rights, please contact our Data Lead:
Email: support@finalrentals.com
Address: Brunel House. 2 Fitzalan Road. CF240EB. Cardiff.
