Finalrentals Blog

Published in Blog Category.

The importance of women in tech cannot be overstated. While technology has been dominated by men historically, women are increasingly making strides in this field, bringing diverse perspectives and valuable contributions.

It is important to have women in tech because it can help to reduce gender bias in technology. Women have historically been excluded from the tech industry, which has led to a lack of representation and a lack of diversity in the products and services that are created. By having more women involved in tech, it can help to create technology that is more inclusive and representative of all people.

Having more women in tech also leads to more opportunities for women in other industries. When women are involved in technology, it can help to break down stereotypes about what women are capable of and what industries they can excel in. This can lead to more opportunities for women in other fields, including business, finance, and science.

Moreover, increasing the representation of women in tech is critical for closing the gender pay gap. Women who work in tech typically earn higher salaries than women who work in other industries, which can help to close the gender pay gap overall. This can help to create more economic opportunities for women and to promote greater gender equality.

In Finalrentals we recognize the benefits of having more women in tech. We recognize that it leads to better innovation. When diverse perspectives are brought to the table, it leads to more creative solutions to problems. Women bring different life experiences, perspectives, and problem-solving skills that can help to improve the technology industry. When women are involved in tech, they can help to create technology that is more accessible and user-friendly for everyone.

Our company’s Chief Commercial Officer (CCO), Ines Hadžić is responsible for driving business growth and overseeing the company's sales and marketing operations. She joined Finalrentals in 2018, bringing with her over a decade of experience in the travel and hospitality industry. Prior to joining Finalrentals, Ines held various leadership positions at companies such as Dnata Travel, Emirates Holidays, and Jumeirah Group, where she focused on driving revenue growth and improving customer experience. Ines is also an advocate for diversity and inclusion in the workplace and has been involved in various initiatives to support women in business.

Women have been making remarkable strides in the field of technology, creating innovative solutions, leading successful businesses and inspiring others with their vision and passion. Technology is one of the most dynamic and influential sectors in the world, shaping the way we communicate, work, learn and play. However, it is also a sector that faces significant challenges when it comes to diversity and inclusion, especially for women. According to Techjury, only 25% of tech jobs are held by women globally, and only 17% of tech startups have a female founder. Despite these barriers, there are many women who are breaking new ground in technology, creating innovative solutions, leading successful businesses and inspiring others with their vision and passion. In this essay, we will highlight some of the top women entrepreneurs in technology who are expected to make a significant impact in 2023. In this essay, we will highlight some of the women founders and tech entrepreneurs who are expected to make a significant impact in 2023.

1. Odunayo Eweniyi is the co-founder and chief operating officer of PiggyVest, a fintech platform that helps Nigerians save and invest money. PiggyVest has over 3 million users and has processed over $200 million in transactions since its launch in 2016. Eweniyi is also the founder of Feminist Coalition, a group of young Nigerian feminists who advocate for gender equality and social justice. She was named one of Forbes Africa's 30 Under 30 in 2019.

2. Louise O'Shea is the current CEO of She took on the role in 2018, succeeding Martin Coriat, who had served as CEO since 2015. Prior to becoming CEO, O'Shea had held various leadership positions at and its parent company, the Admiral Group, since joining in 2009. She has been instrumental in the growth and development of, including leading its transformation from a price comparison site to a digital insurance marketplace.

3. Ella Hastings is the current COO and CMO of Wagonex. With over 20 years of marketing expertise she now leads the operations and marketing department of a UK-based startup that offers a car subscription service. Wagonex's platform allows customers to browse and select from a range of cars, including electric and hybrid models, and sign up for a monthly subscription. The subscription includes the car, insurance, maintenance, and breakdown cover. The aim of Wagonex is to provide customers with greater flexibility and convenience than traditional car ownership or leasing. The company also partners with car dealerships and other businesses to provide car subscription services to their customers.

4. Lucy Cohen is the co-founder and former CEO of Mazuma Accounting, a UK-based online accounting firm that provides accounting and tax services to small businesses and freelancers. She co-founded the company in 2006 with Sophie Hughes and served as its CEO until 2021. Under her leadership, Mazuma Accounting grew to become one of the leading online accounting firms in the UK. In 2021, Lucy Cohen stepped down from her position as CEO of Mazuma Accounting to pursue other interests, but remains involved with the company as a shareholder and board member.

5. Louise Harris is a co-founder and director of Tramshed Tech, a co-working space and technology hub based in Cardiff, Wales. Tramshed Tech was founded in 2016 by Louise Harris and her business partner Mark John, with the aim of creating a collaborative and supportive community for startups, entrepreneurs and businesses in the technology sector. As a director of Tramshed Tech, Louise is responsible for the overall strategy and growth of the business. Prior to co-founding Tramshed Tech, Louise worked in various roles in the technology industry, including as a software developer and a business analyst. She is also involved in supporting the growth of the technology industry in Wales, serving as a board member of Technology Connected, a membership organisation that supports and promotes the technology sector in Wales.

Today, on International Women's Day, we would like to take a moment to appreciate and recognize the incredible women working in our company. We are grateful for the immense value that each and every one of you brings to our team, and we want to express our heartfelt appreciation for your hard work, dedication, and contributions to our success.

From our executives and managers to our frontline staff, women are making a profound impact in our company. We are constantly inspired by your passion, creativity, and determination, and we are proud to have such a talented and diverse group of women on our team.

Today, we celebrate the achievements of women everywhere, and we want to give a special shout out to the women in our company who are breaking barriers. To Maria Samaniego, our Director of Growth, for making meetings fun and light and for driving the company, customer, and revenue growth with ease and unmatched professionalism. Min Lee for bringing her expertise to the table and providing the company with her effective and engaging blog contents for our users to enjoy. Mikaella Zaira Santiago for strategizing digital marketing campaigns and creating content that users can relate to. Summaiyah Munir for sharing her skills earned through hard work and crafting incredible landing pages that represent our company effectively. Lastly, Elizabeth Parmanova for leading by example and extending the company’s reach in Central Europe with grace and charm.

We recognize the unique challenges that women face in the workplace, and we are committed to creating a supportive and inclusive environment where everyone can thrive. We believe that diversity is our strength, and we are proud to have a team that represents a wide range of backgrounds, perspectives, and experiences. Thank you for all that you do, and keep up the amazing work!